Patagonia, the outdoor-gear retailer, will require its employees learn technical skills through in the next six months, says Ceci Saez, global director of organizational development. Half of Patagonia’s 800 American employees have voluntarily taken courses through

“Technology is not something in the past that we would strive for on a regular basis,” says Ms. Saez. “But things have changed. There’s a different cohort of people joining the company and it’s necessary.”

Corrections & Amplifications
Lynda Weinman is co-founder and executive chair of An earlier version of this article incorrectly identified her as CEO.